A simple, board-friendly look at where Saluta can grow next. For each idea you'll see the problem it fixes, who it helps, how it helps, and what Saluta gains — plus exactly what gets built.
Saluta already has the hard part — trusted coaches, health check-ins, programs, a health library, and members who show up. That's a strong base to build on.
This briefing turns the next steps into nine clear projects. Each one answers four simple questions: what problem it solves, who it's for, how it helps people, and what Saluta gets back — and lists exactly what would be built in the member app and on the coach and admin web.
Pick a project to see the plan, what gets built, and how it looks in the member app and the coach / admin web.
A simple order for what to build first — so early wins help pay for the next stage.
Every project compared by how hard it is to build against what the business gets back — so it's easy to decide where to begin.
| Project | How hard to build | What the business gets | When |
|---|---|---|---|
| Everyday Health | Medium | People use the app daily and stay longer | Stage 1 |
| Community & Rewards | Medium | People stay longer and invite friends | Stage 1 |
| Win-Back Reminders | Medium | Keeps paying members from leaving | Stage 1 |
| Food & Exercise | Medium | A clear reason to pay for premium | Stage 2 |
| AI Help for Coaches | High | Each coach helps far more people | Stage 2 |
| Early Warning & Prevention | High | Proven results that keep members & win deals | Stage 2 |
| Wellbeing for Companies | High | The biggest new source of income | Stage 2–3 |
| Mental Health Support | High | A caring feature companies pay for | Stage 3 |
| Marketplace & Extra Income | High | Several new ways to earn | Stage 3 |
Six big areas take Saluta beyond one-on-one coaching — into workplace wellbeing, prevention, mental health and everyday health services — with several new ways to earn and a strong lead over competitors.